Roseline Coffee Campaign*

Roseline Coffee is a specialty coffee roaster based in Portland, Oregon. With six locations, Roseline has successfully expanded while maintaining high-quality ingredients and strong, long-standing relationships with farmers and supply chain partners.

Overview

Objective

Amid rapid expansion, Roseline aims to maintain authentic connections with each community it serves.

Campaign Concept

I suggested a series called Pour and Explore, a newsletter highlighting baristas at each of Roseline's locations. Content will be distributed via Roseline’s email channel and printed on 4x6 cards available in-store. The two-month campaign will feature two baristas from each location, with each barista’s story running in-store for one month before rotating to the next. Barista spotlights will be shared via email at the beginning of the month.

The Strategy

Showcasing the personal stories of baristas at each Roseline location will help customers form a stronger emotional connection with their local shop, deepening brand loyalty. The newsletter will also feature a Roseline Blend each week with a CTA to buy, offering additional sales opportunities.

This concept was independently developed as a creative exercise to showcase my skills in content marketing, brand storytelling, and campaign strategy. While inspired by Roseline Coffee’s brand and values, this project is not affiliated with or endorsed by the company.

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