Marketing + Content Creation

9X'd sales at Brave Neighbor Coffehouse through one community event

Overview

Brave Neighbor Coffeehouse & Social opened in January 2025 -- not just as a place to grab a cup of coffee, but as a neighborhood space for community gathering and local relationship-building.

With its unique location in the Mississippi Ave area of Portland, OR, it has seen great success in capturing organic patronage via foot traffic and the neighboring laundry service: Spin Laundry.

Their top business priorities are:

  • Hire and train staff

  • Kickstart community events

Objective

After successfully pitching Brave Neighbor on my professional services, I was hired to kickstart their second business priority: kickstarting their first community event - Game Night.

In-Action

I took a multi-pronged approach to marketing, focusing on social media, physical flyers, and inviting local content creators to the event. I also covered design and content creation producing:

  • An Instagram Post and Story to promote Game Night on Brave Neighbor's Instagram

  • Physical flyers for patrons to grab in-store

  • An Instagram Reel pre-event, simulating game night (*top performing Reel at the time of campaign*)

  • A post-event Instagram Story highlighting the event

The following content creators were invited to the event

The following accounts re-shared Brave Neighbors Instagram stories increasing visibility by 4k

I also got Game Night listed on local Portland event websites: DoPDX and EverOut

Results

  • 772% increase in food & beverage sales

  • 460% increase in event attendees

  • Created a top performing Instagram Reel

  • Successfully recruited content creator KimberlynnPDX (19k followers) for event coverage

  • Established new relationship with content creator LivePDXOfficial (81k followers)

Project Management

I used ClickUp to manage all tasks and due dates for this project. You can view the project plan here and the Gantt chart here.

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Roles: Project Manager, Marketer, Visual Designer, Content Creator

"Paige's expertise and aggressive marketing approach truly brewed up significant buzz for our first monthly board game night, leading to a fantastic turnout. We're so grateful for her skill in crafting a resonant message and sharing it effectively!"

- Edward Powers, Brave Neighbor Coffeehouse & Social