Creative Production

Overview

Zoox (a subsidiary of Amazon) is an autonomous vehicle that uses AI and sensory technology to self-drive. While at Zoox, I was a Design Program Manager assigned to the Sound Lab team covering Zoox’s sonic brand identity (Brand/Marketing), human interaction design (Product UX), and audio integration (Engineering).

Objective

Functioning as a creative producer for the Sound Design team, I was tasked with hiring voice over talent, booking recording studios, and collaborating with video teams on Zoox branded content.

Results

• Vet 5 studios before onboarding Formosa Group recording studio

• Vet 3 Talent agencies before onboarding Stars The Agency

• Auditioned 50+ voice actors

• Presented the top 10 voice actors to Senior Leaders at Zoox obtaining alignment on internal brand voice

• Created a repeatable process for recording new voice overs that was later repeated to cover human interaction design (Product UX) i.e., voice over instructions used during a Zoox ride

*These voice overs and videos are not available to the public at this time. Below is a sample of Zoox creative.